Using CiviCRM
Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM
Book Description
CiviCRM is a web-based, open source CRM system, designed specifically to meet the needs of advocacy, non-profit and non-governmental organizations. Elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations are among its growing number of enthusiastic users. This book shows you how to harness CiviCRM's impressive array of possibilities as you develop and execute performance-critical CRM strategies.
Book Details |
| Publisher: | Packt Publishing |
| By: | Joseph Murray, Brian ShaughnessyJoseph Murray, Brian Shaughnessy |
| ISBN-13: | 9781849512268 |
| ISBN-10: | 1849512264 |
| Year: | 2011 |
| Pages: | 464 |
| Language: | English |
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