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Social Media Analytics Strategy
Social Media Analytics Strategy

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-leve ...
High Performance Spark
High Performance Spark

Apache Spark is amazing when everything clicks. But if you haven't seen the performance improvements you expected, or still don't feel confident enough to use Spark in production, this practical book is for you. Authors Holden Karau and Rachel Warren demonstrate performance optimizations to help your Spark queries run faster and handle larger data sizes, while using fewer resources. Ideal for software engineers, data engineers, developers, and system administrators working with large-scale data applications, this book describes techniques that can reduce data infrastructure costs and developer hours. Not only will you gain a more comprehensive understanding of Spark, you'll also learn how to make it sing. How Spark SQL's new interfaces improve performance over SQL's RDD data structure; The choice between data joins in Core Spark and Spark SQL; Techniques for getting the most out of standard RDD transformations; How to work around performance issues in ...
Optimizing Java
Optimizing Java

Currently, no books exist that focus on the practicalities of Java application performance tuning, as opposed to the theory and internals of Java virtual machines. This practical guide is the "missing link" that aims to move Java performance tuning from the realm of guesswork and folklore to an experimental science. Learn how to approach performance problems in an consistent and systematic way; Resolve production performance issues by learning core Java performance topics; Identify and resolve performance issues before encountering them in production; Understand the performance problems you encounter by learning the Java platform's internals. ...
Optimized C++
Optimized C++

In today's fast and competitive world, a program's performance is just as important to customers as the features it provides. This practical guide teaches developers performance-tuning principles that enable optimization in C++. You'll learn how to make code that already embodies best practices of C++ design run faster and consume fewer resources on any computer - whether it's a watch, phone, workstation, supercomputer, or globe-spanning network of servers. Author Kurt Guntheroth provides several running examples that demonstrate how to apply these principles incrementally to improve existing code so it meets customer requirements for responsiveness and throughput. The advice in this book will prove itself the first time you hear a colleague exclaim, "Wow, that was fast. Who fixed something?" ...
Dynamic SQL
Dynamic SQL

This book is an introduction and deep-dive into the many uses of dynamic SQL in Microsoft SQL Server. Dynamic SQL is key to large-scale searching based upon user-entered criteria. It's also useful in generating value-lists, in dynamic pivoting of data for business intelligence reporting, and for customizing database objects and querying their structure. Executing dynamic SQL is at the heart of applications such as business intelligence dashboards that need to be fluid and respond instantly to changing user needs as those users explore their data and view the results. Yet dynamic SQL is feared by many due to concerns over SQL injection attacks. Reading Dynamic SQL: Applications, Performance and Security is your opportunity to learn and master an often misunderstood feature, including security and SQL injection. All aspects of security relevant to dynamic SQL are discussed in this book. You will learn many ways to save time and develop code more efficiently, and you will pra ...
High Performance Spark
High Performance Spark

If you've successfully used Apache Spark to solve medium sized-problems, but still struggle to realize the "Spark promise" of unparalleled performance on big data, this book is for you. High Performance Spark shows you how take advantage of Spark at scale, so you can grow beyond the novice-level. It's ideal for software engineers, data engineers, developers, and system administrators working with large-scale data applications. Learn how to make Spark jobs run faster; Productionize exploratory data science with Spark; Handle even larger data sets with Spark; Reduce pipeline running times for faster insights. ...
Scala High Performance Programming
Scala High Performance Programming

Scala is a statically and strongly typed language that blends functional and object-oriented paradigms. It has experienced growing popularity as an appealing and pragmatic choice to write production-ready software in the functional paradigm. Scala and the functional programming paradigm enable you to solve problems with less code and lower maintenance costs than the alternatives. However, these gains can come at the cost of performance if you are not careful. Scala High Performance Programming arms you with the knowledge you need to create performant Scala applications. Starting with the basics of understanding how to define performance we explore Scala's language features and functional programming techniques while keeping a close eye on performance throughout all the topics. We introduce you as the newest software engineer at a fictitious financial trading company, named MV Trading. As you learn new techniques and approaches to reduce latency and imp ...
Monitoring Elasticsearch
Monitoring Elasticsearch

ElasticSearch is a distributed search server similar to Apache Solr with a focus on large datasets, a schema-less setup, and high availability. This schema-free architecture allows ElasticSearch to index and search unstructured content, making it perfectly suited for both small projects and large big data warehouses with petabytes of unstructured data. This book is your toolkit to teach you how to keep your cluster in good health, and show you how to diagnose and treat unexpected issues along the way. You will start by getting introduced to ElasticSearch, and look at some common performance issues that pop up when using the system. You will then see how to install and configure ElasticSearch and the ElasticSearch monitoring plugins. Then, you will proceed to install and use the Marvel dashboard to monitor ElasticSearch. You will find out how to troubleshoot some of the common performance and reliability issues that come up when using ElasticSearch. Finally, you will an ...
High Performance iOS Apps
High Performance iOS Apps

Ready to build mobile apps that out-perform the rest? If you're an iOS developer with app-building experience, this practical guide provides tips and best practices to help you solve many common performance issues. You'll learn how to design and optimize iOS apps that deliver a smooth experience even when the network is poor and memory is low. Today's picky users want fast and responsive apps that don't hog resources. In this book, author Gaurav Vaish demonstrates methods for writing optimal code from an engineering perspective, using reusable Objective-C code that you can use right away. Up your game and create high-performance native iOS apps that truly stand out from the crowd. Measure key performance indicators - attributes that constitute and affect app performance; Write efficient apps by minimizing memory and power consumption, and explore options for using available CPU cores; Optimize your app's lifecycle and UI, as well as its networking, data sharing, ...
High Performance Mobile Web
High Performance Mobile Web

Optimize the performance of your mobile websites and webapps to the extreme. With this hands-on book, veteran mobile and web developer Maximiliano Firtman demonstrates which aspects of your site or app slow down the user's experience, and what you can do to achieve lightning-fast performance. There's much at stake: if you want to boost your app's conversion rate, then tackling performance issues is the best way to start. Learn tools and techniques for working with responsive web design, images, the network layer, and many other ingredients—plus the metrics to check your progress. Ideal for web developers and web designers with HTML, CSS, JavaScript, and HTTP experience, this is your guide to superior mobile web performance. You'll dive into: Emulators, simulators, and other tools for measuring performance; Basic web performance concepts, including metrics, charts, and goals; How to get real data from mobile browsers on your real networks; APIs and specs for measu ...
Dynamic SQL
Dynamic SQL

This book is an introduction and deep-dive into the many uses of dynamic SQL in Microsoft SQL Server. Dynamic SQL is key to large-scale searching based upon user-entered criteria. It's also useful in generating value-lists, in dynamic pivoting of data for business intelligence reporting, and for customizing database objects and querying their structure. Executing dynamic SQL is at the heart of applications such as business intelligence dashboards that need to be fluid and respond instantly to changing user needs as those users explore their data and view the results. Yet dynamic SQL is feared by many due to concerns over SQL injection attacks. Reading Dynamic SQL: Applications, Performance and Security is your opportunity to learn and master an often misunderstood feature, including security and SQL injection. All aspects of security relevant to dynamic SQL are discussed in this book. You will learn many ways to save time and develop code more efficiently, and you will pra ...
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