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The Social Media MBA Guide to ROI The Social Media MBA Guide to ROI

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars.
Digital Asset Management Digital Asset Management

Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider.
Social Media Design For Dummies Social Media Design For Dummies

Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.
Social Media Mining with R Social Media Mining with R

The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, could lead to wrong inferences. By using this essential guide, you will gain hands-on experience with generating insights from social media data. This book provides detailed instructions on how to obtain, process, and analyze a variety of socially-generated data while providing a theoretical background to help you accurately interpret your findings. You will be shown R code and examples of data that can be used as a springboard as you get the chance to undertake your own analyses of business, social, or political data.
WebRTC Blueprints WebRTC Blueprints

This book introduces you to WebRTC and how you can utilize its open API. Each chapter covers a new concept of the technology with thoroughly explained code examples of completed applications to help you learn quickly and efficiently. You will learn about the client and server sides of a WebRTC application in a practical manner, as well as how to implement data exchange between peers using the WebRTC Data API. The book also guides you through how to develop applications for desktop sharing and prerecorded video streaming. The book also teaches you how to use HTTPS with a WebRTC application and why it can be useful. You will also learn how to implement authentication in an application and integrate it with your own TURN server.
Raspberry Pi Networking Cookbook Raspberry Pi Networking Cookbook

The Raspberry Pi is more than just a platform for teaching students how to program computers! The recipes in this book show you how this inexpensive computer can be used out of the box for a number of practical solutions that utilize existing networks and connectivity. The Raspberry Pi Networking Cookbook is an essential reference full of practical solutions for use both at home and in the office. Beginning with step-by-step instructions for installation and configuration, this book can either be read from cover to cover or treated as an essential reference companion to your Raspberry Pi. Full of practical and engaging content designed to expand and build upon your existing skills as you work through individual recipes, any computer novice can quickly learn how to become a Raspberry Pi expert without any programming knowledge required. The Raspberry Pi Networking Cookbook will allow you to revolutionize how you use technology on a daily basis, ranging from sharing your media across multiple devices to deploying your very own web portal, or even accessing your desktop remotely.
Instant Selenium Testing Tools Starter Instant Selenium Testing Tools Starter

Selenium is a software testing framework for automating web applications for testing purposes. It uses components such as Selenium IDE, Selenium Client API, and Selenium Webdriver to test web applications, which provides an easy-to-use platform and lets you test your applications more effectively and efficiently. Instant Selenium Testing Tools Starter - was born out of the need for a short, yet all-encompassing book that would give you a solid foundation in creating and running tests with Selenium testing tools. This book will enable you to harness the power of Selenium and put it to good use throughout the testing process, quickly and efficiently.
Microsoft Dynamics GP 2013 Cookbook Microsoft Dynamics GP 2013 Cookbook

Microsoft Dynamics GP is an enterprise resource planning system, essentially an accounting system on steroids, designed for mid-sized organizations. The implementation of Dynamics GP is usually considered to be complex, and people often realize there must be more efficient ways of working with the system. This book will show readers how to improve their use of Dynamics GP and get the most out of this tool quickly and effectively. Microsoft Dynamics GP 2013 Cookbook picks up where implementation training leaves off. Whether you are new or experienced you will find useful recipes for improving the way you use and work with Dynamics GP. The clear recipe steps and screenshots make implementing these solutions easy for users of any level and will be sure to improve your efficiency with the Dynamics GP 2013 system.
Managing Multimedia and Unstructured Data in the Oracle Database Managing Multimedia and Unstructured Data in the Oracle Database

Multimedia is the new digital frontier. Managers, software architects, administrators and developers need to fully comprehend this exciting new technology as its widespread use and acceptance cannot be ignored any longer. Managing Multimedia and Unstructured Data in the Oracle Database will give you a complete understanding of how to manage all data, especially multimedia. You will learn all the latest terminology, how to set up a database, load digital objects, search on them and even how to sell them. Whether you are a manager or database administrator, this book will give you the knowledge you need to take control of this rapidly growing and industry- changing technology. Technology which is transforming our lives.
Big Data Analytics Using Splunk Big Data Analytics Using Splunk

Big Data Analytics Using Splunk is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. Gone are the days when you need be caught out by shifting public opinion or sudden changes in customer behavior. Splunk's easy to use engine helps you recognize and react in real time, as events are occurring.
Big Data Now: 2012 Edition Big Data Now: 2012 Edition

The Big Data Now anthology is relevant to anyone who creates, collects or relies upon data. It's not just a technical book or just a business guide. Data is ubiquitous and it doesn't pay much attention to borders, so we've calibrated our coverage to follow it wherever it goes. In the first edition of Big Data Now, the O'Reilly team tracked the birth and early development of data tools and data science. Now, with this second edition, we're seeing what happens when big data grows up: how it's being applied, where it's playing a role, and the consequences - good and bad alike - of data's ascendance.
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