Google eBooks
Practical Google Analytics and Google Tag Manager for Developers
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides f ...
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides f ...
Mastering OAuth 2.0
OAuth 2.0 is a powerful authentication and authorization framework that has been adopted as a standard in the technical community. Proper use of this protocol will enable your application to interact with the world's most popular service providers, allowing you to leverage their world-class technologies in your own application. Want to log your user in to your application with their Facebook account? Want to display an interactive Google Map in your application? How about posting an update to your user's LinkedIn feed? This is all achievable through the power of OAuth. With a focus on practicality and security, this book takes a detailed and hands-on approach to explaining the protocol, highlighting important pieces of information along the way. At the beginning, you will learn what OAuth is, how it works at a high level, and the steps involved in creating an application. After obtaining an overview of OAuth, you will move on to the second part of the book where you will l ...
OAuth 2.0 is a powerful authentication and authorization framework that has been adopted as a standard in the technical community. Proper use of this protocol will enable your application to interact with the world's most popular service providers, allowing you to leverage their world-class technologies in your own application. Want to log your user in to your application with their Facebook account? Want to display an interactive Google Map in your application? How about posting an update to your user's LinkedIn feed? This is all achievable through the power of OAuth. With a focus on practicality and security, this book takes a detailed and hands-on approach to explaining the protocol, highlighting important pieces of information along the way. At the beginning, you will learn what OAuth is, how it works at a high level, and the steps involved in creating an application. After obtaining an overview of OAuth, you will move on to the second part of the book where you will l ...
Building Your Next Big Thing with Google Cloud Platform
Building Your Next Big Thing with Google Cloud Platform shows you how to take advantage of the Google Cloud Platform technologies to build all kinds of cloud-hosted software and services for both public and private consumption. Whether you need a simple virtual server to run your legacy application or you need to architect a sophisticated high-traffic web application, Cloud Platform provides all the tools and products required to create innovative applications and a robust infrastructure to manage them. Google is known for the scalability, reliability, and efficiency of its various online products, from Google Search to Gmail. And, the results are impressive. Google Search, for example, returns results literally within fractions of second. How is this possible? Google custom-builds both hardware and software, including servers, switches, networks, data centers, the operating system's stack, application frameworks, applications, and APIs. ...
Building Your Next Big Thing with Google Cloud Platform shows you how to take advantage of the Google Cloud Platform technologies to build all kinds of cloud-hosted software and services for both public and private consumption. Whether you need a simple virtual server to run your legacy application or you need to architect a sophisticated high-traffic web application, Cloud Platform provides all the tools and products required to create innovative applications and a robust infrastructure to manage them. Google is known for the scalability, reliability, and efficiency of its various online products, from Google Search to Gmail. And, the results are impressive. Google Search, for example, returns results literally within fractions of second. How is this possible? Google custom-builds both hardware and software, including servers, switches, networks, data centers, the operating system's stack, application frameworks, applications, and APIs. ...
Practical Google Analytics and Google Tag Manager for Developers
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides f ...
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides f ...
Programming Google App Engine with Python
This practical guide shows intermediate and advanced web and mobile app developers how to build highly scalable Python applications in the cloud with Google App Engine. The flagship of Google's Cloud Platform, App Engine hosts your app on infrastructure that grows automatically with your traffic, minimizing up-front costs and accommodating unexpected visitors. You'll learn hands-on how to perform common development tasks with App Engine services and development tools, including deployment and maintenance. App Engine's Python support includes a fast Python 2.7 interpreter, the standard library, and a WSGI-based runtime environment. Choose from many popular web application frameworks, including Django and Flask. ...
This practical guide shows intermediate and advanced web and mobile app developers how to build highly scalable Python applications in the cloud with Google App Engine. The flagship of Google's Cloud Platform, App Engine hosts your app on infrastructure that grows automatically with your traffic, minimizing up-front costs and accommodating unexpected visitors. You'll learn hands-on how to perform common development tasks with App Engine services and development tools, including deployment and maintenance. App Engine's Python support includes a fast Python 2.7 interpreter, the standard library, and a WSGI-based runtime environment. Choose from many popular web application frameworks, including Django and Flask. ...
Programming Google Glass, 2nd edition
This is your all-inclusive guidebook for programming Glassware. You'll learn the nuances of the Mirror API and the recently released GDK as you build example applications: a restaurant finder, blogging app, Glass stats monitor, party animator, QR code reader, video game, and more. You'll jump right in with a fun application that leverages the power of the Mirror API web service, Google's server-side interface for creating Glassware. You'll deploy and support users with OAuth, managing their timelines with cards and menu items. You'll create callable services for geolocation tracking, change notifications, and custom menu options. You'll also learn some optical-display design basics. In Part 2, new in this edition, you'll learn how to program a more immersive experience using the GDK, Google's extension to Android for Glass. You'll populate the Glass timeline with static and live cards, where you can richly interact with the Glass hardware. You'll create an animation application ( ...
This is your all-inclusive guidebook for programming Glassware. You'll learn the nuances of the Mirror API and the recently released GDK as you build example applications: a restaurant finder, blogging app, Glass stats monitor, party animator, QR code reader, video game, and more. You'll jump right in with a fun application that leverages the power of the Mirror API web service, Google's server-side interface for creating Glassware. You'll deploy and support users with OAuth, managing their timelines with cards and menu items. You'll create callable services for geolocation tracking, change notifications, and custom menu options. You'll also learn some optical-display design basics. In Part 2, new in this edition, you'll learn how to program a more immersive experience using the GDK, Google's extension to Android for Glass. You'll populate the Glass timeline with static and live cards, where you can richly interact with the Glass hardware. You'll create an animation application ( ...
Google Glass For Dummies
With this easy-to-use guide, you can wear your Google Glass with confidence! From setup and configuration, to learning how to tap into the amazing features of Google Glass, this book has it all. Soon you'll be taking photos and video, accessing the display, using the applications, and operating the arm's touchpad. This must-have guide is filled with the important information you need. Keep the book on hand and refer to it often as you explore the world through your Google Glass. Google Glass For Dummies is the only guide you'll need to control this extraordinary technology that includes a camera, display, touchpad, battery, and microphone all built into the frames of the glasses. Not only do they allow you to access the display in your field of vision—so you can access the time, date, and weather—they also give you the ability to film videos, take and share photos, search the web, and translate languages-all on the go! ...
With this easy-to-use guide, you can wear your Google Glass with confidence! From setup and configuration, to learning how to tap into the amazing features of Google Glass, this book has it all. Soon you'll be taking photos and video, accessing the display, using the applications, and operating the arm's touchpad. This must-have guide is filled with the important information you need. Keep the book on hand and refer to it often as you explore the world through your Google Glass. Google Glass For Dummies is the only guide you'll need to control this extraordinary technology that includes a camera, display, touchpad, battery, and microphone all built into the frames of the glasses. Not only do they allow you to access the display in your field of vision—so you can access the time, date, and weather—they also give you the ability to film videos, take and share photos, search the web, and translate languages-all on the go! ...
Google Compute Engine
Learn how to run large-scale, data-intensive workloads with Compute Engine, Google's cloud platform. Written by Google engineers, this tutorial walks you through the details of this Infrastructure as a Service by showing you how to develop a project with it from beginning to end. You'll learn best practices for using Compute Engine, with a focus on solving practical problems. With programming examples written in Python and JavaScript, you'll also learn how to use Compute Engine with Docker containers and other platforms, frameworks, tools, and services. Discover how this IaaS helps you gain unparalleled performance and scalability with Google's advanced storage and computing technologies. ...
Learn how to run large-scale, data-intensive workloads with Compute Engine, Google's cloud platform. Written by Google engineers, this tutorial walks you through the details of this Infrastructure as a Service by showing you how to develop a project with it from beginning to end. You'll learn best practices for using Compute Engine, with a focus on solving practical problems. With programming examples written in Python and JavaScript, you'll also learn how to use Compute Engine with Docker containers and other platforms, frameworks, tools, and services. Discover how this IaaS helps you gain unparalleled performance and scalability with Google's advanced storage and computing technologies. ...
Google Apps Script, 2nd Edition
Learn how to create dynamic web applications with Google Apps Script and take full advantage of your Google-hosted services. If you have basic coding skills and some JavaScript experience, this practical book shows you how Apps Script works, and provides step-by-step guidance for building applications you can use right away. Apps Script is handy for automating Google Apps tasks, but it also serves as a complete application platform. With this book, you'll learn how to build, store, run, and share data-driven web apps right on Google Drive. You'll have access to complete code and working examples that show you how everything fits together. ...
Learn how to create dynamic web applications with Google Apps Script and take full advantage of your Google-hosted services. If you have basic coding skills and some JavaScript experience, this practical book shows you how Apps Script works, and provides step-by-step guidance for building applications you can use right away. Apps Script is handy for automating Google Apps tasks, but it also serves as a complete application platform. With this book, you'll learn how to build, store, run, and share data-driven web apps right on Google Drive. You'll have access to complete code and working examples that show you how everything fits together. ...
Beginning Google Glass Development
Beginning Google Glass Development is your number one resource for learning how to develop for Google Glass - the paradigm-shifting mobile computing platform taking the world by storm now and for years to come. Mobile developers have always had to think for the future, and right now that means getting started with Google Glass. You will also learn how to develop enterprise and web-based Glass apps using the Mirror API. Each topic is full of examples that illustrate what Glass can truly do and help you quickly start developing your own apps. Jeff Tang has successfully developed mobile, web, and enterprise apps on many platforms, and cares immensely about user experience. He brings his vast knowledge to this book through cool and practical examples, which will excite and tantalize your creativity. ...
Beginning Google Glass Development is your number one resource for learning how to develop for Google Glass - the paradigm-shifting mobile computing platform taking the world by storm now and for years to come. Mobile developers have always had to think for the future, and right now that means getting started with Google Glass. You will also learn how to develop enterprise and web-based Glass apps using the Mirror API. Each topic is full of examples that illustrate what Glass can truly do and help you quickly start developing your own apps. Jeff Tang has successfully developed mobile, web, and enterprise apps on many platforms, and cares immensely about user experience. He brings his vast knowledge to this book through cool and practical examples, which will excite and tantalize your creativity. ...
Google BigQuery Analytics
Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. ...
Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. ...