||Oracle SQL Revealed|
Write queries using little-known, but powerful, SQL features implemented in Oracle's database engine. You will be able to take advantage of Oracle's power in implementing business logic, thereby maximizing return from your company's investment in Oracle Database products.
Important features and aspects of SQL covered in this book include the model clause, row pattern matching, analytic and aggregate functions, and recursive subquery factoring, just to name a few. The focus is on implementing business logic in pure SQL, with a comparison of different approaches that can be used to write SELECT statements to return results that drive good decision making and competitive action in the marketplace.
This book covers features that are often not well known, and sometimes not implemented in competing products. Chapters on query transformation and logical execution order provide a grasp of the big picture in which the individual SQL features described in the other chapters ...
||Oracle Business Intelligence with Machine Learning|
Use machine learning and Oracle Business Intelligence Enterprise Edition (OBIEE) as a comprehensive BI solution. This book follows a when-to, why-to, and how-to approach to explain the key steps involved in utilizing the artificial intelligence components now available for a successful OBIEE implementation. Oracle Business Intelligence with Machine Learning covers various technologies including using Oracle OBIEE, R Enterprise, Spatial Maps, and machine learning for advanced visualization and analytics.
The machine learning material focuses on learning representations of input data suitable for a given prediction problem. This book focuses on the practical aspects of implementing machine learning solutions using the rich Oracle BI ecosystem. The primary objective of this book is to bridge the gap between the academic state-of-the-art and the industry state-of-the-practice by introducing you to machine learning with OBIEE. ...
||Social Media Analytics Strategy|
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.
Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers.
This book highlights patterns of common challenges experienced by marketers from entry level to directors and ...
||Business Intelligence with SQL Server Reporting Services|
Business Intelligence with SQL Server Reporting Services helps you deliver business intelligence with panache. Harness the power of the Reporting Services toolkit to combine charts, gauges, sparklines, indicators, and maps into compelling dashboards and scorecards. Create compelling visualizations that seize your audience's attention and help business users identify and react swiftly to changing business conditions. Best of all, you'll do all these things by creating new value from software that is already installed and paid for – SQL Server and the included SQL Server Reporting Services.
Businesses run on numbers, and good business intelligence systems make the critical numbers immediately and conveniently accessible. Business users want access to key performance indicators in the office, at the beach, and while riding the subway home after a day's work. Business Intelligence with SQL Server Reporting Services helps you meet these ...
||Practical Business Analytics Using SAS|
Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios.
The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations.
The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logist ...
||Machine Learning with Spark|
Apache Spark is a framework for distributed computing that is designed from the ground up to be optimized for low latency tasks and in-memory data storage. It is one of the few frameworks for parallel computing that combines speed, scalability, in-memory processing, and fault tolerance with ease of programming and a flexible, expressive, and powerful API design.
This book guides you through the basics of Spark's API used to load and process data and prepare the data to use as input to the various machine learning models. There are detailed examples and real-world use cases for you to explore common machine learning models including recommender systems, classification, regression, clustering, and dimensionality reduction. You will cover advanced topics such as working with large-scale text data, and methods for online machine learning and model evaluation using Spark Streaming. ...
||Building Business Websites with Squarespace 7|
This practical guide walks you through the various steps involved in building a website for your business with Squarespace. You will learn how to use all of the tools provided by Squarespace to control the layout, appearance, structure, and functions of your website, starting from the inception stage, all the way to monitoring your site after it has been launched.
This is much more than just a how-to book for the Squarespace system: it's filled with helpful advice that will help you improve your website's visibility in search engines and tailor your site for your customers. Moreover, it provides dozens of other business-oriented tips to help your website stand out from the crowd. If you have used Squarespace 5 or other website builders/CMSes, this book will help you understand the key differences and teach you how to do things based on the new features of Squarespace 7. ...
||Apache Solr Search Patterns|
Apache Solr is an open source search platform built on a Java library called Lucene. It serves as a search platform for many websites, as it has the capability of indexing and searching multiple websites to fetch desired results.
We begin with a brief introduction of analyzers and tokenizers to understand the challenges associated with implementing large-scale indexing and multilingual search functionality. We then move on to working with custom queries and understanding how filters work internally. While doing so, we also create our own query language or Solr plugin that does proximity searches. Furthermore, we discuss how Solr can be used for real-time analytics and tackle problems faced during its implementation in e-commerce search. We then dive deep into the spatial features such as indexing strategies and search/filtering strategies for a spatial search. We also do an in-depth analysis of problems faced in an ad serving platform and how Solr can be used to solve these problems ...
This book will introduce Redis and help you understand its various facets.
Starting with an introduction to NoSQL, you will learn how to install Redis and how to classify and work with data structures. By working with real world scenarios pertaining to using Redis, you will discover sharding and indexing techniques, along with how to improve scalability and performance through persistent strategies and data migration techniques. With the help of multiple examples, you will learn to design web and business applications. You will also learn how to configure Redis for setting up clusters and tuning it for performance.
At the end of this book, you will find essential tips on backup and recovery strategies for the Redis environment. ...
||Learning VMware vCloud Air|
VMware vCloud Air is a cloud offering by VMware that provides you with the flexibility and agility to create and manage your virtualized workloads with ease on a VMware-backed cloud platform.
This book starts off by providing you with a few key features and benefits of cloud computing, along with some interesting real-world use cases. You'll walk through how to integrate your vCloud Air with either an on-premise VMware-based private cloud or a different public cloud provider. Next, you'll explore the performance and workloads of your vCloud Air instance using VMware vRealize Operations Manager. Finally, you'll also learn how to leverage vCloud Air's Disaster Recovery as a Service (DRaaS) offering. ...
||The Hardware Startup|
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.
Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. ...