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Analytics eBooks

Social Media Analytics Strategy Social Media Analytics Strategy

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to ...
Mastering Azure Analytics Mastering Azure Analytics

Microsoft Azure has over 20 platform-as-a-service (PaaS) offerings that can act in support of a big data analytics solution. So which one is right for your project? This practical book helps you understand the breadth of Azure services by organizing them into a reference framework you can use when crafting your own big data analytics solution. You'll not only be able to determine which service best fits the job, but also learn how to implement a complete solution that scales, provides human fault tolerance, and supports future needs.Understand the fundamental patterns of the data lake and lambda architecture;Recognize the canonical steps in the analytics data pipeline and learn how to use Azure Data Factory to orchestrate them;Implement data lakes and lambda architectures, using Azure Data Lake Store, Data Lake Analytics HDInsight (including Spark), Stream Analytics SQL Data Warehouse, and Event Hubs;Understand wh ...
Mastering Machine Learning with Python in Six Steps Mastering Machine Learning with Python in Six Steps

Master machine learning with Python in six steps and explore fundamental to advanced topics, all designed to make you a worthy practitioner. This book's approach is based on the "Six degrees of separation" theory, which states that everyone and everything is a maximum of six steps away. Mastering Machine Learning with Python in Six Steps presents each topic in two parts: theoretical concepts and practical implementation using suitable Python packages. You'll learn the fundamentals of Python programming language, machine learning history, evolution, and the system development frameworks. Key data mining / analysis concepts, such as feature dimension reduction, regression, time series forecasting and their efficient implementation in Scikit-learn are also covered. Finally, you'll explore advanced text mining techniques, neural networks and deep learning techniques, and their implementation. All the code presented in the book will be available in the form of iPython ...
Foundations for Analytics with Python Foundations for Analytics with Python

If you're like many of Excel's 750 million users, you want to do more with your data - like repeating similar analyses over hundreds of files, or combining data in many files for analysis at one time. This practical guide shows ambitious non-programmers how to automate and scale the processing and analysis of data in different formats - by using Python. After author Clinton Brownley takes you through Python basics, you'll be able to write simple scripts for processing data in spreadsheets as well as databases. You'll also learn how to use several Python modules for parsing files, grouping data, and producing statistics. No programming experience is necessary.Create and run your own Python scripts by learning basic syntax;Use Python's csv module to read and parse CSV files;Read multiple Excel worksheets and workbooks with the xlrd module;Perform database operations in MySQL or with the mysqlclient module;Create Python applications to find spe ...
Text Analytics with Python Text Analytics with Python

Derive useful insights from your data using Python. You will learn both basic and advanced concepts, including text and language syntax, structure, and semantics. You will focus on algorithms and techniques, such as text classification, clustering, topic modeling, and text summarization. Text Analytics with Python teaches you the techniques related to natural language processing and text analytics and you will gain the skills to know which technique is best suited to solve a particular problem. You will look at each technique and algorithm with both a bird's eye view to understand how it can be used as well as with a microscopic view to understand the mathematical concepts and to implement them to solve your own problems. Understand the major concepts and techniques of natural language processing (NLP) and text analytics including syntax and structure; Build a text classification system to categorize news articles, analyze app or game reviews using topic mode ...
Pro Spark Streaming Pro Spark Streaming

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from a specific industry and uses publicly available datasets from that domain to unravel the intricacies of production-grade design and implementation. The domains covered in the book include social media, the sharing economy, finance, online advertising, telecommunication, and IoT. In the last few years, Spark has become synonymous with big data processing. DStreams enhance the underlying Spark processing engine to support streaming analysis with a novel micro-batch processing model. Pro Spark Streaming by Zubair Nabi will enable you to become a specialist of latency sensitive applications by leveraging the key features of DStreams, micro-batch processi ...
Mastering Azure Analytics Mastering Azure Analytics

Microsoft Azure has over 20 platform-as-a-service (PaaS) offerings that can act in support of a big data analytics solution. So which one is right for your project? This practical book helps you understand the breadth of Azure services by organizing them into a reference framework you can use when crafting your own big data analytics solution. You'll not only be able to determine which service best fits the job, but also learn how to implement a complete solution that scales, provides human fault tolerance, and supports future needs. ...
Foundations for Analytics with Python Foundations for Analytics with Python

Many of Excel's 750 million users would like to do more with their data, such as repeating similar analyses over hundreds of files or combining the data in many files for analysis at one time. This practical guide shows ambitious non-programmers how to automate and scale data processing and analysis of different data formats with Python, using business-relevant examples with complete, easy-to-read code. Beginning with the basics of Python, author Clinton Brownley shows you how to deal with Excel, CSV, and text files in Python, leading up to scheduling scripts to automatically gather and process information without human intervention. More practical than many other introductions to Python, this book gives you skills you can immediately apply in your job. ...
Big Data Analytics with Spark Big Data Analytics with Spark

This book is a step-by-step guide for learning how to use Spark for different types of big-data analytics projects, including batch, interactive, graph, and stream data analysis as well as machine learning. It covers Spark core and its add-on libraries, including Spark SQL, Spark Streaming, GraphX, MLlib, and Spark ML. Big Data Analytics with Spark shows you how to use Spark and leverage its easy-to-use features to increase your productivity. You learn to perform fast data analysis using its in-memory caching and advanced execution engine, employ in-memory computing capabilities for building high-performance machine learning and low-latency interactive analytics applications, and much more. Moreover, the book shows you how to use Spark as a single integrated platform for a variety of data processing tasks, including ETL pipelines, BI, live data stream processing, graph analytics and machine learning. The book also includes a chapter on Scala, the hotte ...
Practical Graph Analytics with Apache Giraph Practical Graph Analytics with Apache Giraph

Practical Graph Analytics with Apache Giraph helps you build data mining and machine learning applications using the Apache Foundation's Giraph framework for graph processing. This is the same framework as used by Facebook, Google, and other social media analytics operations to derive business value from vast amounts of interconnected data points. Graphs arise in a wealth of data scenarios and describe the connections that are naturally formed in both digital and real worlds. Examples of such connections abound in online social networks such as Facebook and Twitter, among users who rate movies from services like Netflix and Amazon Prime, and are useful even in the context of biological networks for scientific research. Whether in the context of business or science, viewing data as connected adds value by increasing the amount of information available to be drawn from that data and put to use in generating new revenue or scientific opportunities. Apache Giraph offers ...
Spark for Python Developers Spark for Python Developers

Looking for a cluster computing system that provides high-level APIs? Apache Spark is your answer—an open source, fast, and general purpose cluster computing system. Spark's multi-stage memory primitives provide performance up to 100 times faster than Hadoop, and it is also well-suited for machine learning algorithms. Are you a Python developer inclined to work with Spark engine? If so, this book will be your companion as you create data-intensive app using Spark as a processing engine, Python visualization libraries, and web frameworks such as Flask. To begin with, you will learn the most effective way to install the Python development environment powered by Spark, Blaze, and Bookeh. You will then find out how to connect with data stores such as MySQL, MongoDB, Cassandra, and Hadoop. You'll expand your skills throughout, getting familiarized with the various data sources (Github, Twitter, Meetup, and Blogs), their data structures, and solutions to effectively tackle complex ...
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