SEO For Dummies, 7th Edition
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features; Maximize the effects of personalized search; Analyze results with improved an ...
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features; Maximize the effects of personalized search; Analyze results with improved an ...
WordPress All-in-One For Dummies
A convenient how-to guide for maximizing your WordPress experience. WordPress is a state-of-the-art blog publishing platform with nearly ten million active installations. Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience. ...
A convenient how-to guide for maximizing your WordPress experience. WordPress is a state-of-the-art blog publishing platform with nearly ten million active installations. Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience. ...
WordPress 3 Cookbook
Using the WordPress Content Management System, you can create a beautiful, dynamic, and amazing website. WordPress is a flexible and powerful tool that's ideal for creating both blog and non-blog websites. Are you feeling limited with WordPress, or are you wondering how popular blogs do a certain kind of thing that you can't? WordPress 3 Cookbook focuses on providing solutions to common WordPress problems so that you can translate your site to one of the best. The author's experience with WordPress enables him to share insights on using WordPress effectively, in a clear and friendly way, giving practical hands-on solutions to WordPress problems, questions, and common tasks - from themes to widgets and from SEO to security. ...
Using the WordPress Content Management System, you can create a beautiful, dynamic, and amazing website. WordPress is a flexible and powerful tool that's ideal for creating both blog and non-blog websites. Are you feeling limited with WordPress, or are you wondering how popular blogs do a certain kind of thing that you can't? WordPress 3 Cookbook focuses on providing solutions to common WordPress problems so that you can translate your site to one of the best. The author's experience with WordPress enables him to share insights on using WordPress effectively, in a clear and friendly way, giving practical hands-on solutions to WordPress problems, questions, and common tasks - from themes to widgets and from SEO to security. ...
WordPress 2.7 Cookbook
About 120,000 blogs are created every day. Most of them quickly die, but a few stay, grow up, and then become well known and respected places on the Web. If you are seriously interested in being in the top league, you will need to learn all the tricks of the trade. WordPress 2.7 Cookbook focuses on providing solutions to common WordPress problems, to make sure that your blog will be one of the ones that stay. The author's experience with WordPress enables him to share insights on using WordPress effectively, in a clear and friendly way, giving practical hands-on solutions to WordPress problems, questions, and common tasks - from themes to widgets and from SEO to security. ...
About 120,000 blogs are created every day. Most of them quickly die, but a few stay, grow up, and then become well known and respected places on the Web. If you are seriously interested in being in the top league, you will need to learn all the tricks of the trade. WordPress 2.7 Cookbook focuses on providing solutions to common WordPress problems, to make sure that your blog will be one of the ones that stay. The author's experience with WordPress enables him to share insights on using WordPress effectively, in a clear and friendly way, giving practical hands-on solutions to WordPress problems, questions, and common tasks - from themes to widgets and from SEO to security. ...
Magento Search Engine Optimization
Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website. Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site. ...
Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website. Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site. ...
Drupal Search Engine Optimization
Learn how to create a search engine-optimized Drupal website. Packed full of tips to help you develop an appropriate SEO strategy. Discover the right configurations and extensions for SEO purposes. Gain an understanding of how the search engines function. Configure your Drupal site to be search engine friendly. The top extensions to enhance your Drupal sites search engine optimization. What the most important factors to track with Google Analytics are. ...
Learn how to create a search engine-optimized Drupal website. Packed full of tips to help you develop an appropriate SEO strategy. Discover the right configurations and extensions for SEO purposes. Gain an understanding of how the search engines function. Configure your Drupal site to be search engine friendly. The top extensions to enhance your Drupal sites search engine optimization. What the most important factors to track with Google Analytics are. ...
WordPress Theme Development, 3rd Edition
If you've been using WordPress to build websites for yourself or clients, you've probably reached a point where you need to build your own theme. Being able to build your own themes means you can build beautiful, bespoke websites using WordPress and means you're not limited to the themes you can download. WordPress Theme Development Beginner's Guide will take you through the process of building your first WordPress theme. It will show you how to write the HTML and CSS your theme will be based on, then convert that code to PHP for use in WordPress. Once you've done that you'll learn how to add more features to your theme and make it responsive, accessible and SEO-friendly. ...
If you've been using WordPress to build websites for yourself or clients, you've probably reached a point where you need to build your own theme. Being able to build your own themes means you can build beautiful, bespoke websites using WordPress and means you're not limited to the themes you can download. WordPress Theme Development Beginner's Guide will take you through the process of building your first WordPress theme. It will show you how to write the HTML and CSS your theme will be based on, then convert that code to PHP for use in WordPress. Once you've done that you'll learn how to add more features to your theme and make it responsive, accessible and SEO-friendly. ...
Search Engine Optimization For Dummies, 5th Edition
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings. ...
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings. ...
TypePad For Dummies
TypePad is known for its intuitive user interface, built-in SEO features, optional advertising, free professionally designed templates, fully hosted blogs, and outstanding customer support. This book guides you through the technical tasks necessary for starting, using, and customizing a TypePad blog. Step-by-step tutorials walk you through the process of signing up for a new TypePad blog, while screen shots from real-world blogs bring the book's concepts to life. ...
TypePad is known for its intuitive user interface, built-in SEO features, optional advertising, free professionally designed templates, fully hosted blogs, and outstanding customer support. This book guides you through the technical tasks necessary for starting, using, and customizing a TypePad blog. Step-by-step tutorials walk you through the process of signing up for a new TypePad blog, while screen shots from real-world blogs bring the book's concepts to life. ...
Local Online Advertising For Dummies
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. ...
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. ...