The Social Media MBA Guide to ROI
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars. ...
Web Analytics For Dummies
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. ...
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. ...
The Economics of Cloud Computing
This concise book delivers the insight and tools you need to make intelligent decisions about cloud computing and effectively manage the transition to this new paradigm. Bill Williams explains how cloud computing platforms are transforming business IT and helps you fully understand the economies of scale and other benefits associated with "the cloud". Williams defines and explains cloud computing platforms and technologies, analyzes the costs associated with the IT supply chain, and (using industry standard metrics) creates a process for measuring the value of implementing cloud service models. He presents realistic and up-to-date ROI and NPV calculations comparing cloud strategies with conventional investments in owned/leased hardware. Through additional examples, he addresses costs and savings related to software licensing and disaster recovery/high availability, offering even deeper practical insight into the financial impact of cloud computing. ...
This concise book delivers the insight and tools you need to make intelligent decisions about cloud computing and effectively manage the transition to this new paradigm. Bill Williams explains how cloud computing platforms are transforming business IT and helps you fully understand the economies of scale and other benefits associated with "the cloud". Williams defines and explains cloud computing platforms and technologies, analyzes the costs associated with the IT supply chain, and (using industry standard metrics) creates a process for measuring the value of implementing cloud service models. He presents realistic and up-to-date ROI and NPV calculations comparing cloud strategies with conventional investments in owned/leased hardware. Through additional examples, he addresses costs and savings related to software licensing and disaster recovery/high availability, offering even deeper practical insight into the financial impact of cloud computing. ...
IBM Lotus Notes and Domino 8.5.3: Upgrader's Guide
IBM Lotus Domino software is a world class platform for critical business, collaboration, and messaging applications. With Lotus Notes and Domino 8.5.3, IBM has once again provided business users with an intuitive, fully integrated platform to enhance each user's experience with business communications, while reducing Total Cost of Ownership (TCO) and increasing Return on Investment (ROI). You can create and share information effectively to make quick business decisions and streamline the way individuals and teams work. It is no longer just an email tool, but a means of extending business communications to a new level. In order to utilize all the powerful features of the new release, you need to upgrade your existing system to Lotus Notes and Domino 8.5.3. ...
IBM Lotus Domino software is a world class platform for critical business, collaboration, and messaging applications. With Lotus Notes and Domino 8.5.3, IBM has once again provided business users with an intuitive, fully integrated platform to enhance each user's experience with business communications, while reducing Total Cost of Ownership (TCO) and increasing Return on Investment (ROI). You can create and share information effectively to make quick business decisions and streamline the way individuals and teams work. It is no longer just an email tool, but a means of extending business communications to a new level. In order to utilize all the powerful features of the new release, you need to upgrade your existing system to Lotus Notes and Domino 8.5.3. ...
Cloud Analytics with Google Cloud Platform
With the ongoing data explosion, more and more organizations all over the world are slowly migrating their infrastructure to the cloud. These cloud platforms also provide their distinct analytics services to help you get faster insights from your data. This book will give you an introduction to the concept of analytics on the cloud, and the different cloud services popularly used for processing and analyzing data. If you're planning to adopt the cloud analytics model for your business, this book will help you understand the design and business considerations to be kept in mind, and choose the best tools and alternatives for analytics, based on your requirements. The chapters in this book will take you through the 70+ services available in Google Cloud Platform and their implementation for practical purposes. From ingestion to processing your data, this book contains best practices on building an end-to-end analytics pipeline on the cloud by leveraging popular concepts such as machin ...
With the ongoing data explosion, more and more organizations all over the world are slowly migrating their infrastructure to the cloud. These cloud platforms also provide their distinct analytics services to help you get faster insights from your data. This book will give you an introduction to the concept of analytics on the cloud, and the different cloud services popularly used for processing and analyzing data. If you're planning to adopt the cloud analytics model for your business, this book will help you understand the design and business considerations to be kept in mind, and choose the best tools and alternatives for analytics, based on your requirements. The chapters in this book will take you through the 70+ services available in Google Cloud Platform and their implementation for practical purposes. From ingestion to processing your data, this book contains best practices on building an end-to-end analytics pipeline on the cloud by leveraging popular concepts such as machin ...
VMware Cross-Cloud Architecture
Over the past two decades, VMware vSphere has been known as the most trusted and reliable virtualization platform. VMware Cross-Cloud Architecture shows you how to design and configure Cross Cloud Architecture by using VMware Cloud Foundation and vRealize Suite with various use cases across private, public, and hybrid Cloud. This book takes you through everything from a basic understanding of virtualization to advanced aspects of storage and network virtualization, clustering, automation, and management. This book will be your guide to designing all aspects of Cloud. We start with the challenges faced by a traditional data center, define problem statements for you, and then brief you on respective solutions. Moving on, all kinds of virtualization and Cloud offerings from AWS and IBM Soft Layer are introduced and discussed in detail. Then, you'll learn how to design IT infrastructures for new and existing applications with a combination of Cloud Foundation, vRealize Suite, and vSp ...
Over the past two decades, VMware vSphere has been known as the most trusted and reliable virtualization platform. VMware Cross-Cloud Architecture shows you how to design and configure Cross Cloud Architecture by using VMware Cloud Foundation and vRealize Suite with various use cases across private, public, and hybrid Cloud. This book takes you through everything from a basic understanding of virtualization to advanced aspects of storage and network virtualization, clustering, automation, and management. This book will be your guide to designing all aspects of Cloud. We start with the challenges faced by a traditional data center, define problem statements for you, and then brief you on respective solutions. Moving on, all kinds of virtualization and Cloud offerings from AWS and IBM Soft Layer are introduced and discussed in detail. Then, you'll learn how to design IT infrastructures for new and existing applications with a combination of Cloud Foundation, vRealize Suite, and vSp ...
UX Optimization
Combine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data - into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions ...
Combine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data - into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions ...
DevOps for Salesforce
Salesforce is one of the top CRM tools used these days, and with its immense functionalities and features, it eases the functioning of an enterprise in various areas of sales, marketing, and finance, among others. Deploying Salesforce applications is a tricky event, and it can get quite taxing for admins and consultants. This book addresses all the problems that you might encounter while trying to deploy your applications and shows you how to resort to DevOps to take these challenges head on. Beginning with an overview of the development and delivery process of a Salesforce app, DevOps for Salesforce covers various types of sandboxing and helps you understand when to choose which type. You will then see how different it is to deploy with Salesforce as compared to deploying with another app. You will learn how to leverage a migration tool and automate deployment using the latest and most popular tools in the ecosystem. This book explores topics such as version control and DevOps tech ...
Salesforce is one of the top CRM tools used these days, and with its immense functionalities and features, it eases the functioning of an enterprise in various areas of sales, marketing, and finance, among others. Deploying Salesforce applications is a tricky event, and it can get quite taxing for admins and consultants. This book addresses all the problems that you might encounter while trying to deploy your applications and shows you how to resort to DevOps to take these challenges head on. Beginning with an overview of the development and delivery process of a Salesforce app, DevOps for Salesforce covers various types of sandboxing and helps you understand when to choose which type. You will then see how different it is to deploy with Salesforce as compared to deploying with another app. You will learn how to leverage a migration tool and automate deployment using the latest and most popular tools in the ecosystem. This book explores topics such as version control and DevOps tech ...
The Robotic Process Automation Handbook
While Robotic Process Automation (RPA) has been around for about 20 years, it has hit an inflection point because of the convergence of cloud computing, big data and AI. This book shows you how to leverage RPA effectively in your company to automate repetitive and rules-based processes, such as scheduling, inputting/transferring data, cut and paste, filling out forms, and search. Using practical aspects of implementing the technology (based on case studies and industry best practices), you'll see how companies have been able to realize substantial ROI (Return On Investment) with their implementations, such as by lessening the need for hiring or outsourcing. By understanding the core concepts of RPA, you'll also see that the technology significantly increases compliance - leading to fewer issues with regulations - and minimizes costly errors. RPA software revenues have recently soared by over 60 percent, which is the fastest ramp in the tech industry, and they are expected to ex ...
While Robotic Process Automation (RPA) has been around for about 20 years, it has hit an inflection point because of the convergence of cloud computing, big data and AI. This book shows you how to leverage RPA effectively in your company to automate repetitive and rules-based processes, such as scheduling, inputting/transferring data, cut and paste, filling out forms, and search. Using practical aspects of implementing the technology (based on case studies and industry best practices), you'll see how companies have been able to realize substantial ROI (Return On Investment) with their implementations, such as by lessening the need for hiring or outsourcing. By understanding the core concepts of RPA, you'll also see that the technology significantly increases compliance - leading to fewer issues with regulations - and minimizes costly errors. RPA software revenues have recently soared by over 60 percent, which is the fastest ramp in the tech industry, and they are expected to ex ...
The Conversion Code, 2nd Edition
In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, 2nd Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales; Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; Stop chasing leads and start attracting clients with amazing marketing and clever ads; Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone ...
In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, 2nd Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales; Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; Stop chasing leads and start attracting clients with amazing marketing and clever ads; Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone ...