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How Google Tests Software
How Google Tests Software

Do you need to get it right, too? Then, learn from Google. Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you're not quite Google's size... yet! Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests; thinking like real users; implementing exploratory, black box, white box, and acceptance testing; getting usable feedback; tracking issues; choosing and creating tools... ...
Shipping Greatness
Shipping Greatness

Need a shortcut to a degree in shipping great software? Successful team leaders must have an extremely broad skill set to find the right product, work through a complex and ever-changing development process, and do it all incredibly quickly. In this guide, Chris Vander Mey provides a simplified, no-BS approach to the entire software lifecycle, distilled from lessons he learned as a manager at Amazon and Google. ...
GWT in Action
GWT in Action

The Google Web Toolkit (GWT) is a new technology from Google that automatically translates Java into JavaScript, making Ajax applications easier to code and deploy. GWT in Action is a comprehensive tutorial for Java developers interested in building the next generation of rich, web-based applications. This book was written by Robert Hanson, creator of the popular GWT Widget Library, and Adam Tacy, a major contributor to the GWT Widget Library. ...
Google AdWords For Dummies, 2nd Edition
Google AdWords For Dummies, 2nd Edition

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. ...
Google+ For Dummies, Portable Edition
Google+ For Dummies, Portable Edition

Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. ...
The Developer's Guide to Social Programming
The Developer's Guide to Social Programming

In The Developer's Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, and Twitter. Hawker identifies the characteristics of superior, highly engaging social media applications, and shows how to use the Facebook platform, Google Friend Connect, and the Twitter API to create them. ...
Advertising on Google: The High Performance Cookbook
Advertising on Google: The High Performance Cookbook

Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you'll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. ...
Essential GWT
Essential GWT

With Google Web Toolkit, Java developers can build sophisticated Rich Internet Applications (RIAs) and complete Web sites using the powerful IDEs and tools they already use. Now, with GWT 2, Google Web Toolkit has become even more useful. Essential GWT shows how to use this latest version of GWT to create production solutions that combine superior style, performance, and interactivity with exceptional quality and maintainability. Federico Kereki quickly reviews the basics and then introduces intermediate and advanced GWT skills, covering issues ranging from organizing projects to compiling and deploying final code. Throughout, he focuses on best-practice methodologies and design patterns. For example, you'll learn how to use the MVP pattern to improve application design and support automated testing for agile development. ...
Mining the Social Web, 2nd Edition
Mining the Social Web, 2nd Edition

How can you tap into the wealth of social web data to discover who's making connections with whom, what they're talking about, and where they're located? With this expanded and thoroughly revised edition, you'll learn how to acquire, analyze, and summarize data from all corners of the social web, including Facebook, Twitter, LinkedIn, Google+, GitHub, email, websites, and blogs. The example code for this unique data science book is maintained in a public GitHub repository. It's designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks. ...
Google Apps Script, 2nd Edition
Google Apps Script, 2nd Edition

Learn how to create dynamic web applications with Google Apps Script and take full advantage of your Google-hosted services. If you have basic coding skills and some JavaScript experience, this practical book shows you how Apps Script works, and provides step-by-step guidance for building applications you can use right away. Apps Script is handy for automating Google Apps tasks, but it also serves as a complete application platform. With this book, you'll learn how to build, store, run, and share data-driven web apps right on Google Drive. You'll have access to complete code and working examples that show you how everything fits together. ...
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